Why is private praise important before public acknowledgment?

Private praise is important before public acknowledgment because it helps build trust in leadership. When leaders take the time to recognize and appreciate their team members' contributions privately, it fosters a sense of security and respect. This private affirmation makes employees feel valued and respected as individuals, which strengthens their relationship with the leader. Such trust is crucial for effective leadership and can lead to a more engaged and motivated team.

Additionally, this approach allows individuals to hear feedback in a safe environment, making them more receptive and less defensive. When public acknowledgment follows, it feels genuine and reinforces the trust that has already been established through private praise. The combination of private and public recognition creates a supportive culture that values contributions and encourages performance.

In contrast, ensuring that everyone hears good words does not necessarily create trust, as it may seem more about showcasing the leader’s style rather than genuinely valuing employee contributions. Showing favoritism contradicts the principle of fairness and respect necessary for a cohesive team environment. Preparing someone for public scrutiny might be beneficial, but it does not address the foundational trust that private praise builds between a leader and their team.