What does Maxwell use to describe the ongoing process to gain influence and credibility with your peers?

Maxwell refers to the ongoing process of gaining influence and credibility with peers as "The Leadership Loop." This concept emphasizes that leadership is not a one-time achievement but rather a continual cycle of actions and interactions that build and reinforce a leader's ability to influence others effectively.

The Leadership Loop encompasses gaining trust, demonstrating integrity, and consistently delivering value, which strengthens relationships and enhances a leader's overall credibility. This cyclical nature highlights that successful leaders constantly engage with their peers and adapt their approaches based on feedback and experiences, thereby fostering an environment of mutual respect and collaboration.

In contrast, other choices, like "The Influence Map" and "The Credibility Cycle," may refer to aspects of leadership and influence but do not encompass the dynamic, ongoing nature that Maxwell captures in the Leadership Loop. "The Trust Process" also implies an important aspect of building relationships but does not fully encapsulate the broader cyclical framework that characterizes leadership effectiveness as discussed by Maxwell.