If there is no passion behind a vision, how is that vision described?

Having a vision that lacks passion can lead to it being described as not transferable. When a vision is passionate, it resonates with others and can inspire and motivate a team to pursue a common goal. Without that passion, the vision may not generate the necessary enthusiasm and commitment, making it harder for others to buy into the vision or take ownership of it.

A passionless vision can feel flat and uninspiring, which weakens its appeal and limits its ability to engage others effectively. This results in difficulties in communicating the vision to stakeholders or team members, ultimately hindering its transferability and the ability to rally support around it.

In contrast, a vision characterized by passion is dynamic and can spark collaboration, making it easier to share and cultivate momentum within a team or organization. Therefore, when a vision is devoid of passion, its lack of transferability highlights a crucial component that is essential for success.